Our Unique Approach
Our approach to bringing products to market is rooted in conservation. Our reason for being in business is to offer a better choice in linens. It's a choice that is mindful of resources used, waste made, and the overall value of artisan sewing versus assembly line production. At the end of the day, Modernplum items are modern heirlooms will elevate your home life. Here is more about our sustainability measures.
Use of flax linen fabric
Linen fabric is used for most of our products. Linen is made from the flax plant which is farmed using less water and soil resources than cotton. It is also free of harsh pesticides that can transfer to your skin. Linen is more durable than cotton which means linen just lasts longer. Linen is an investment that over time will require fewer linen purchases and will ultimately slow textile waste pile-up. Linen gives piece of mind that the choice you make in purchasing is eco-friendly and long-lasting.
Modernplum products are made locally in Chicago. We think making local makes a better product relative to manufactured abroad. Using local sewing talent ensures that production in nearby, so quality checks are frequent. It is also an investment in our local economy. We are a made-to-order studio which means that Modernplum products are artisan crafted from start to finish, rather than coming from an assembly-line. Craftsmanship is managed and built right into our process. It also dramatically reduces our transportation costs and overall carbon footprint to sew locally.
Our products are purposefully made to serve many functions, and to mix and match with one another through our coordinated color palettes. Multi-purpose design is simplified design, in which a single pillow could be used in many rooms, or a linen throw is conceived to become a table cloth. This way of thinking sees the utilitarian aspect of items, and simplifies your linen closet. Simplifying choices is a form of sustainability as it inherently reduces excess material waste and overall production of goods.
Recycling and reuse
We are a zero waste studio, in that, we either keep or use all of our remnants whenever possible. When a fabric comes off the cutting room floor, our policy is to collect and keep. Sometime fabrics are used in smaller items sewing like napkins, and sometimes its used in our one-of-a-king items. This process keeps fabric on the roll longer and contributes to the reduction of textile waste.
Packaging is keep to a minimum. We tie and label all our larger products, but big cardboard packaging not only obscures the beauty of the linen, but becomes another item to throw away. For shipping, we use recycled cardboard boxes whenever possible.