Sustainability and Conservation
Our approach to bringing products to market is rooted in conservation and making sustainable linens in an ethical way. Our reason for being in business is to offer a better choice in linens. It's a choice that is mindful of resources used, waste made, and the overall value of artisan sewing versus assembly line production. At the end of the day, Modernplum items are modern heirlooms will elevate your home life. Here is more about our sustainability measures.
Use of flax linen fabric
Linen fabric is used for most of our products. Linen is made from the flax plant which is farmed using less water and soil resources than cotton. It is also free of harsh pesticides that can transfer to your skin. Linen is more durable than cotton which means linen just lasts longer. Linen is an investment that over time will require fewer linen purchases and will ultimately slow textile waste pile-up. Linen gives piece of mind that the choice you make in purchasing is eco-friendly and long-lasting.
Invested in Community
Modernplum products are made locally in Chicago. We think making local makes a better product relative to manufactured abroad. Using local sewing talent ensures that production in nearby, so quality checks are frequent. It is also an investment in our local economy. We are a made-to-order studio which means that Modernplum products are artisan crafted from start to finish, rather than coming from an assembly-line. Craftsmanship is managed and built right into our process. It also dramatically reduces our transportation costs and overall carbon footprint to sew locally.
Our products are purposefully made to serve many functions, and to mix and match with one another through our coordinated color palettes. Multi-purpose design is simplified design, in which a single pillow could be used in many rooms, or a linen throw is conceived to become a table cloth. This way of thinking sees the utilitarian aspect of items, and simplifies your linen closet. Simplifying choices is a form of sustainability as it inherently reduces excess material waste and overall production of goods.
Recycling and reuse
We are a zero waste studio, in that, we either keep or use all of our remnants whenever possible. When a fabric comes off the cutting room floor, our policy is to collect and keep. Sometime fabrics are used in smaller items sewing like napkins, and sometimes its used in our one-of-a-king items. This process keeps fabric on the roll longer and contributes to the reduction of textile waste.
Packaging is keep to a minimum. We tie and label all our larger products, but big cardboard packaging not only obscures the beauty of the linen, but becomes another item to throw away. For shipping, we use recycled cardboard boxes whenever possible.
This is where you tell the story of your brand. Iconic brands such as Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.
What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave?
Safe & Environment friendly
Let’s express who are you, what is your mission, what is unique selling point of your business to increase reliability as well as impress customer.
Our products are made from ingredients available in nature so it is guaranteed to be safe for users and environmentally friendly.
We hope to bring our products to everyone, especially in remote areas, areas with difficulties
MEET THE FOUNDER
“Any quotes? Spend some time thinking and make it memorable”
This is where you tell your story as a founder. It’s the story of you, your mission, and how your brand brings your mission to life. Overlook it and you risk having a forgettable brand in a sea of products.
Craft it carefully, and you can create a powerful narrative that touches and inspires people.
Meet our team
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